Maxim’s, the legendary Parisian restaurant on rue Royale, invites you to experience La Parenthèse Belle Époque, a unique, temporary champagne bar created in collaboration with Maison Perrier-Jouët. Open until the end of 2024, this exclusive, retro-chic experience combines elegance and art in the historic Art Nouveau salons of Maxim’s.
You can book a table in that charming bar clicking HERE.
A Pop-Up Bar in a Dreamlike Setting
Maxim’s has opened the doors of its private salons, immersing guests in the elegance and vibrance of the Belle Époque—a time renowned for its artistic sophistication and zest for life. In this exquisite environment, decorated with period art and historic pieces, guests can savor iconic vintages from Perrier-Jouët, Maxim’s long-time champagne partner, making this experience truly unforgettable.
A Sensory Feast with Champagne and Art Nouveau Treasures
As part of this experience, Maison Perrier-Jouët unveils a limited edition of its Blanc de Blancs, alongside other iconic cuvées. Even the choice of glass is an experience: tasting begins with selecting a glass from a curated Art Nouveau collection crafted especially for Maxim’s. Guests will encounter a display of nine unique crystal pieces by renowned glassmakers—a visual feast even before the first sip.
The salons of Maxim’s, beautifully restored, transport guests to the heart of the Belle Époque, enhanced by emblematic artworks provided by Maison Perrier-Jouët, such as Émile Gallé’s famous Servant Table, Pierre-Nicolas Perrier’s portrait, and other Art Nouveau treasures. Period pieces, including lamps by Raoul Larche and Albert Cheuret, add to the allure of this historical immersion.
The Highlight: A Tribute to Nature and Tradition
The event’s centerpiece is an original work by Samantha Kerdine, created to showcase a Jeroboam of Belle Époque 2007. This piece pays tribute to nature, an element dear to Perrier-Jouët’s heritage, featuring delicately carved anemones that echo the iconic flower design etched on the bottles.
With this ephemeral bar, Perrier-Jouët and Maxim’s revive a shared legacy that began in 1969, when the first Belle Époque cuvée was served at this legendary restaurant. Champagne and art lovers alike, don’t miss La Parenthèse Belle Époque—open until the end of December 2024 for a sparkling, immersive journey into history!
Maxim’s in Paris – since 1893
Maxim’s in Paris, established in 1893, has long been synonymous with Parisian luxury, cultural history, and exquisite dining. Located near the Place de la Concorde, the legendary restaurant has drawn luminaries across generations, from Marcel Proust and Jean Cocteau to Edith Piaf and Maria Callas. With its art nouveau interiors featuring red velvet banquettes, mahogany panels, and ornate stained-glass windows, Maxim’s became not just a restaurant but a cultural icon—a place to see and be seen.
The restaurant initially thrived under various owners who expanded its reputation beyond just dining. By the early 20th century, under the guidance of owner Eugène Cornuché, Maxim’s embraced the art nouveau style, with décor celebrating the natural world and feminine beauty. Octave Vaudable took over in the 1930s, making Maxim’s a glamorous haunt for international aristocrats, artists, and movie stars. Its appeal as a timeless culinary destination reached new heights when the Vaudable family oversaw the expansion of its interiors and hospitality offerings, securing Maxim’s reputation on the global stage.
In the 1970s, fashion designer Pierre Cardin took ownership, injecting new energy into the venue. Under Cardin, Maxim’s saw a blend of old-world charm and contemporary flair, expanding with new locations worldwide. His influence also led to the creation of Maxim’s boutique and a more casual dining option, Maxim’s Minim’s, extending the brand’s reach. Cardin preserved the distinctive art nouveau decor, which lent the restaurant its unique charm, yet adapted its appeal to resonate with modern tastes. Despite a period of decline towards the late 20th century, Maxim’s retained its status as a prestigious institution.
This is an interesting video presentation of Maxim’s de Paris:
Today, Maxim’s has undergone another transformation under the Paris Society, a leading hospitality group in France. Laurent de Gourcuff, head of Paris Society, envisions Maxim’s not only as a preserved historic site but as a revived venue for dining and celebration. With recent updates, including subtle art deco touches from Pierre Cardin’s collection, Maxim’s remains steeped in elegance while appealing to contemporary sensibilities. Though Maxim’s museum tours have ceased, the restaurant continues to embody the romance of Parisian dining, promising guests a timeless experience at the heart of Paris.
Maxim’s de Paris is an iconic Parisian restaurant renowned for its opulent Art Nouveau interior and its rich history. Founded in 1893, it quickly became a hotspot for artists, writers, and socialites. The restaurant’s opulent decor, featuring intricate details and luxurious materials, is a testament to the Belle Époque era. Today, Maxim’s continues to captivate visitors with its timeless elegance and exquisite cuisine.
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