About Ustargetimc

We offer the best selection of exclusive private tours with an Art Nouveau focus


The best choice for small groups. A great guide makes the trip. A bad one ruins it. Make your trip unforgettable by booking with us.

Whether you are a family, a group of friends, a solo traveller, a business client, an incentive travel company or even a family looking for a more child-friendly private tour, if you love Art Nouveau, we are your best choice.


We help Art Nouveau lovers to discover and enjoy the most interesting European Art Nouveau cities in a unique and exclusive way by offering them the best (and in some cases de first) thematic half and full day private tours available and keeping them updated with our Agenda news and articles. All in a single website.


We aim to make people happier by discovering and being in contact with Art Nouveau. We will do it by helping travelers with an interest in Art Nouveau to fully enjoy their trips, time at home or in the office. To become the web-to-go for the people interested in Art Nouveau and Belle Époque. We will continue working to nourish your imagination and make you feel closer to this 1890-1914 art movement known for its crazy colors, playful geometry and frank sensuality.


Our core value is to make Art Nouveau heritage known to wider audiences by explaining the Local Context in which it developed, thus History, Economics, Culture, Politics and Aesthetics become key to our philosophy. Our Local City Partners, tour guides, museums and Institutions) are key for the definition of Services on offer. We love Art Nouveau and respect the environments where it developed.

The Kiss

PRIVATE TOURS – The only company with Experiences 100% Art Nouveau

In every Art Nouveau European destination we partner with the best licensed local guides and the most renowned academic advisors and provide with exclusive tours with unique offerings to ensure you peace of mind.

  1. Our local guides are experts about Art Nouveau and also about the philosophy behind. They are both specialized and in love with Art Nouveau and will adapt the itinerary according to your interests and you will enjoy and discover a city in a relaxed way. We don’t work with large groups or audio guides, we go for a different style.
  2. Our Private Tours are the most in-depth tours available about Art Nouveau and include unique and exclusive experiences, often hidden treasures. A Century ago City tours were a novelty, 30 years ago Architecture city tours became popular, and just recently thematic contextual city tours like ours are the new way to travel.
  3. We offer the best tours for anyone who wants to grasp an understanding of the Art Nouveau architecture and design, looks for historical and cultural insights or simply loves this art style and wants to discover or re-discover an art nouveau city in a personalized way.
  4. Our experience are Art Nouveau- orientated. They are not General City Tours, Gourmet Tours, Old City Tours, Castle Tours, Sport Tours, War Tours, Countryside Tours, Nature Tours, Historical Tours, …
  5. Our tours are not just about sightseeing, they are a unique experience of meeting, learning, discovering and understanding different cultures and returning back home richer than when the journey started.

Our customers tell us that with the arrival of internet they appreciate a lack of professional tour guides. They say that more and more tours (especially City tours) are free and made by people that are not certified. World is changing but we believe that our Art Nouveau private tours for small groups, conducted by licensed guides, have excellent satisfaction rates amongst clients and we encourage you to book them.

Art Nouveau is a 1890-1910 art style that had a special presence in cities that were experimenting an economic growth. That’s why most of the tours are city tours, only some go to villages and just a few visit places in the countryside.

To make the most of your time to an Art Nouveau destination book your Private City Tour with us and get inspired!

Otto Wagner


Agenda – Get informed

We keep you updated with information about events and exhibitions related to art nouveau because we want you to fully enjoy your trips. Get informed about the new exhibitions, seminars, conferences and other events related to Art Nouveau. If you are organizing an event, let us know, as a result we’ll give it more circulation.

Services for Companies

In addition to provide your enterprise with personalized thematic tours (for clients, employees, clients,…), we also organize the most exclusive events in unique Art Nouveau venues in Barcelona, Vienna, Paris or any Art Nouveau city. Still haven’t found your perfect gift for your next convention? Do you need a very special present for VIP’s? Let us be part of your success. We will take care to deliver your giveaways ‘just in time’ in any part of the world. Let’s Contact!

All Art Nouveau, only Art Nouveau!

At the bottom of the page you will find a Recommended Links area to allow you go more in-depth.

Art Nouveau has different names in different nations: Sezession in Austria, Secession or Secese in Hungary and the Czech Republic, Glasgow Style in Scotland, Stile Floreale or Liberty in Italy, Jugendstil in Germany, Latvia and Norway, Secesia in Slovakia, Modernisme in Catalonia, Modernismo in Spain and South America, Modern in Russia, Arte Nova in Portugal, Tiffany Style in the US and England, Niewe Kunst in Holland, to say some. Plenty of names for an Art style that changed the world at the turn of the 19th into the 20th Centuries. Be inspired by the pre-war Art Nouveau Heritage!